Sassy & Sweet Clothing Boutique (sascb.com)
This local Arizona boutique logo is based on a plus size silhouette(s) of the two women who own the business – with two different fonts representing the “sassy” and the “sweet” personalities that make up their business.
The goal of this logo was to recreate their logo but in a way that was specific to them, and their business. In such a way that would allow them to stand out in the sea of clothing boutiques on the web.
I created several variations of the logo to use in their storefront, website, Facebook page/group, Instagram, and Pinterest accounts.
To create a fluid website, I opted to create product icons to match the unique logo that I created for this boutique. Since it was styled perfectly to match them, I wanted to create as much as I could to ensure a consistent user experience.
The product icons were also based on the individual style of this boutique and the theme already established with the logo. Most of these product icons were taken from the clothes that they sold in the shop. These icons were based on real women – both customers and the owners themselves.
Sadly, this business was only open for a few years before the owners closed the business permanently.